ALORA
Case study

How Distri-Sal unified its ecommerce with Centum to sell without friction

We integrated WooCommerce with Centum, Distri-Sal's management system, to sync products, stock, prices and per-client price lists in real time.

Distri-SalArgentinaEcommerce / Systems Integration
Distri-Sal — mobile
The challenge

The ecommerce operated disconnected from Centum, with manual work between both systems.

Distri-Sal already had a website with a catalog and prices visible to logged-in users, but the sales process was decoupled from Centum, its internal management system. Every order meant extra manual work, and that disconnection limited how much the digital channel could scale without adding more administrative load.

The ecommerce and the management system operated separately, with manual work between them
Every wholesale client needs its own price list and discounts, not a single catalog
A sync error could mean selling at the wrong price
The goal wasn't another online store, but a digital channel that scales without more operational load
The solution

A real integration between WooCommerce and Centum, with real-time per-client pricing.

A real integration between the ecommerce and the internal management system, so Centum becomes the single source of truth and every client buys under its own terms.

WooCommerce + Centum integration

Automatic synchronization of products, stock, prices and orders between the ecommerce and the management system.

Built with
WooCommerceRobust ecommerce platform, with checkout, roles and order management.
Centum APITechnical integration with the internal management system as the single source of truth.
WordPressFlexible, scalable foundation for the entire ecommerce build.
In production

This is what the platform looks like

Featured product with prices visible only to registered clients
Featured product with prices visible only to registered clients
Main catalog categories: plumbing, electrical, plastic textiles and hardware
Product listing with filters by price and category
Contact page with form and business information
Frequently asked questions about shipping, payments and orders
Outcome

An ecommerce connected to the real operation

Across two stages, we went from a disconnected ecommerce to a platform integrated with Centum in real time, with full QA before every delivery — not as a pending step.

Development time75 days
Full integration between WooCommerce and Centum: products, stock, prices and orders synced automatically
Individual price lists and discounts per client, applied across the entire purchase journey
Fallback rules that prevent sales at incorrect prices when sync errors occur
Complete experience redesign, with roles, permissions and product pages ready for bulk loading
Full QA process: purchase flow, login, permissions, Centum integration, prices, stock, payments and shipping
Architecture ready to grow alongside Distri-Sal's wholesale operation
Testimonial

In their own words

"¡Nos encantó trabajar con Alora! Son un equipo muy profesional, pero también muy cercano y predispuesto. Siempre buscan resolver cualquier situación y brindar una respuesta rápida y clara. La comunicación es excelente, explican todo de forma transparente y acompañan en cada etapa del proceso. Sin dudas, ofrecen un servicio de primer nivel. ¡Los recomendamos!"

Sara

Gerente de Marketing, Distri-Sal

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