We're Bruno and Walo, founders of Alora
We're the owners, we speak in the first person, and we build the ideal team for every challenge. We get into the business, map the real context, and propose an actionable roadmap with senior talent in strategy, design and technology.
A team by your side from day one
You work directly with the owners and with the senior team we put together specifically for your project.
Bruno Piorno Polucci
Founder & Director of Alora
Digital strategist and product leader with a background in UX/UI and full-stack development. He founded Alora to bring design, technology and business to the same table.
He directed sites and digital experiences for artists and brands such as Lali Espósito, Duki, Bizarrap, Alejandro Sanz, José José and Nahuel Pennisi, as well as companies like Nutricia Bagó and Sony Music, ensuring high-impact deliveries with global standards.
Read full background
For over a decade he has led interdisciplinary teams designing and building digital experiences for SMEs and corporations. He worked as an independent consultant, led boutique studios and ran product at regional agencies before founding Alora.
His focus is translating business goals into actionable roadmaps: research, functional definition, design, development and growth. He's obsessive about measurable processes and the integrations between marketing, data and operations.
At Alora, he partners with every client: immersive diagnostics, tactical workshops and close follow-up after implementation.
- Over 12 years leading end-to-end projects
- Specialist in acquisition strategies and funnel optimization
- Mentor in innovation ecosystems and acceleration programs
Walo Jalil
Co-founder & Director of Projects
Strategic consultant specialized in ecommerce, growth and automation. In recent years he has led digital transformation projects in retail, construction and healthcare.
He consulted for ExxonMobil, Banco Galicia and Olapic, collaborating with global brands such as Four Seasons, H&M, Dior and Porcelanosa, among others. He led remote and on-site teams ensuring consistency across multiple markets.
Read full background
He combines a strong commercial eye with product methodologies. He has built agile teams that integrate marketing, sales and technology, always with a focus on measurable revenue impact.
He worked with regional companies designing omnichannel funnels, built performance marketing departments from scratch, and accelerated B2B/B2C ecommerce launches with a focus on profitability.
Besides directing projects at Alora, he shares content and mentorship on creative leadership and building value propositions, drawing on his experience as an entrepreneur and independent consultant.
- Over 300 workshops facilitated with leadership teams
- Growth expert for B2B businesses and wholesale channels
- Invited speaker at innovation and commercial professionalization events
Validated talentat every stage
We bring in talent we've personally curated and validated: the right profile — strategic or technical — for whatever each project and stage calls for. No bloat, no improvised specialists.
What you can expect
A clear process from start to finish
The same methodology we apply to every project: from first contact through scaling in production.
Discovery call
A call to understand your business, goals, and context before proposing a solution.
Scope, timeline and cost
We define what gets built, in how long, and at what cost, with a clear plan and no surprises.
Project execution
We build with visible deliverables and constant communication throughout the process.
Pre-launch QA
We thoroughly test every flow to make sure everything works before going live.
Launch
We publish the project and closely support the first steps in production.
Unlimited scaling
We keep optimizing and adding capacity as your business grows.
What you'll always find in the team
Business vision, not just technology.
We understand acquisition, operations, and conversion to build technology that generates results, not just features.
Scalable systems from day one.
Architecture built to grow, so success never forces you to rebuild what already works.
Closeness and quality you won't find everywhere.
Small teams, direct communication, and high standards on every delivery.
Partners, not vendors.
We get involved in your business as if it were our own: we support decisions, not just hand off a project.
Let's set up the pre-quote meeting
We book 20 minutes to dig into the context, align expectations and define next milestones. After that call, we send the full quote.