Case study

How Castro Yeso replaced a traditional website with one built to convert

We designed and developed a one-page WordPress website, fully optimized for WhatsApp conversion, for the Carrasco, El Pinar and Canelones area.

Castro YesoCarrasco, El Pinar and Canelones, UruguayOne-Page Website

The challenge

Castro Yeso needed a digital presence to capture drywall and plastering clients in its service area. But the real problem wasn't the lack of a website — it was the lack of qualified inquiries. A traditional multi-page site scatters attention right when the user is looking for something specific: real work examples and immediate WhatsApp contact.

The user is looking for a specific solution, not a site to browse page by page

A multi-page site scatters attention and reduces conversion

Real contact happens over WhatsApp, not through long forms

The goal wasn't "having a website", but generating qualified inquiries within a defined area

The solution

What we built

A one-page website, designed to take the visitor from doubt to a WhatsApp inquiry in the shortest time possible.

Hero with clear coverage area

Service presentation, value proposition and a WhatsApp button visible from the first second.

Built with

WordPressSelf-manageable CMS: the client edits text and images without depending on third parties.

SEO técnicoSemantic structure, metadata and speed optimized for search ranking.

llms.txtContext file so AI assistants better interpret the business.

Outcome

A one-page website built to capture leads, not to browse

In 30 days we went from a proposal to a live site in production, with SEO, analytics and AI optimization configured from launch — not as a pending step.

Development time30 days

Complete one-page website in production, with a structure built for conversion, not exploration

Self-manageable CMS: the client updates text and images without depending on a developer

Technical SEO and analytics (Google Analytics + Search Console) configured from launch

AI optimization (llms.txt) — a differential advantage very few sites like this have today

QA process before and after launch, across different devices and browsers

Foundation ready to scale with Google Ads campaigns in a second phase

Let's start

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