What is Make?
Make (formerly known as Integromat) is a visual automation platform that allows you to connect applications and services without writing code. Through a drag-and-drop interface, you can create automated workflows called "scenarios."
Make stands out from tools like Zapier for its greater flexibility, ability to handle complex logic, and price-to-power ratio.
How Make works
A Make scenario has three main components:
Trigger: The event that starts the flow — a form submission, a new spreadsheet row, an incoming email, etc.
Modules: The actions Make executes. Each connected app has its own modules (create record, send email, update data, etc.).
Connections: The channels linking modules that define data flow.
Business use cases
Automatic lead management
When a prospect fills out a web form:
- Make captures the data.
- Creates the contact in your CRM.
- Sends a personalized welcome email.
- Notifies the sales team via Slack or WhatsApp.
- Schedules an automatic follow-up on the calendar.
All in less than 1 second, without human intervention.
Inventory synchronization
If you sell across multiple channels (your website, Amazon, Instagram):
- Make keeps stock synchronized in real time.
- Updates prices automatically.
- Alerts when a product is running low.
Automatic reports
- Consolidates data from multiple sources (Google Analytics, CRM, spreadsheets).
- Generates the report and sends it to the team every Monday at 9am.
- Without touching anything.
Make vs Zapier: which to choose?
| Make | Zapier | |
|---|---|---|
| Price | More affordable | More expensive |
| Flexibility | High | Medium |
| Complex logic | ✅ | Limited |
| Available apps | 1,500+ | 5,000+ |
| Learning curve | Medium | Low |
| Best for | Technical businesses | Non-technical entrepreneurs |
How much time and money does it save?
Our clients report savings of:
- 5 to 20 hours weekly on manual tasks.
- 30-60% reduction in data entry errors.
- Positive ROI in the first month of implementation.
At ALORA we implement Make solutions for businesses that want to operate more efficiently. Contact us to explore what we can automate in your business.